SERVICES TO THE HOSPITALITY INDUSTRY.
RESTAURANTS, LODGES, BARS
1. Training experiences for waitrons and bar staff.
2. Meet the distillers for guests.
TRAINING EXPERIENCES FOR WAITRONS AND BAR STAFF.
In response to the prevalence of craft gins being served to guests in the Southern African hospitality establishments, GINSMITH distillers, Lesley Clark and Colleen Smith, offer GINSMITH training EXPERIENCES designed to meet specific training needs for restaurant and bar staff in the hospitality industry.
Craft Gin currently enjoys a tremendous following and it is in the nature of the product that consumers generally enjoy receiving more information about the gin they are ordering.Our research indicates that while waitrons and bar staff have some rudimentary information about the distinguishing characteristics of the different craft gins on their menus, this information tends to be superficial. A waitron with a deeper understanding of craft gin as a class, and the story of the gin being served, immediately enhances the customer experience.
OUR TRAININGS OFFER:
-A visual journey through the colourful history of gin. The development of the current gin craze, different classes of gin, and gin's complementary relationship with tonic.
-Examples of classic botanicals which are used when distilling gin, including those used by GINSMITH, as well as fynbos botanicals harvested on our farm.
-The process of distillation, using our 5 litre alembic still to explain the process.A description of the vital process of the cuts - heads, hearts and tails.
-Participants are offered a tasting of the three GINSMITH gins, clean, then with ice, and followed by each of their best serves with tonic and garnish. The use of garnishes and different tonic options is explored.
- This training enhances the quality of service servers are able to offer their customers.
- The customer experience is enhanced though being able to engage with a server who is knowledgeable and who can confidently respond to their questions.
- Servers are often eager for the opportunity to learn, and respond very well to learning more about gin, craft gin in particular, the use of botanicals and the process of distillation.
- Participation in this training gives servers both knowledge and an experience of gin which makes learning and retention of information easier with a high percentage of carry over to the customer interface.
- This process often results in an increase in confidence which develops with greater knowledge and feeling empowered with a deeper and broader understanding of the product being sold
We have run a number of successful trainings with the staff of restaurants, lodges, and bars.